Design

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Scallop-edged: gives new dimension on the shelf

Young's reveals scallop-edged pack

Young's, the seafood producer, has designed a new scallop-edged carton for its range of frozen fish in sauce.

Other Design

Watt Gilchrist rebrands under parent Sun's umbrella

Watt Gilchrist, the packaging design, graphics and technology firm, has rebranded its operations to...

Watt Gilchrist rebrands under parent Sun's umbrella

Watt Gilchrist, the packaging design, graphics and technology firm, has rebranded its operations to...

Watt Gilchrist rebrands under parent Sun's umbrella

Watt Gilchrist, the packaging design, graphics and technology firm, has rebranded its operations to...

Wine with a straw gets UK launch

A French wine in a 250ml carton with a straw will get its UK launch at the London International Wine...

B&H considers curved pack

Benson & Hedges brand owner Japan Tobacco International is conducting focus groups judging the appeal...

Ziggurat creates look for Bottlegreen Junior

Ziggurat Brands, the London-based design agency, has created the look for Bottlegreen Drinks' new beverage...

In Depth

Form and function governed by a golden rule

Port Sunlight might not seem the most obvious place to look for the future of packaging design, but...

Form and function governed by a golden rule

Port Sunlight might not seem the most obvious place to look for the future of packaging design, but...

Soft-soaping the tough guy

Sex sells. And nine out of 10 men think that cosmetics give them more pulling power than a car, according...

Soft-soaping the tough guy

Sex sells. And nine out of 10 men think that cosmetics give them more pulling power than a car, according...

Twist and shout

Here’s a challenge. The next time you buy a packet of crisps, try to open it with one hand. It’s harder...

A confection of compromise

More than 80 million Easter eggs are sold in the UK every year. Each hollow chocolate shell is surrounded...