News

Timestrip, the AIM-listed supplier of smart labels, has secured a major deal to provide the Keter Group, the owner of Curver food storage containers, with expiry date indicator labels.

The Timestrip labels, which automatically monitor elapsed time and can work in ambient environments, fridges, freezers and in very high temperatures, will initially feature with Curver’s Grand Chef series of containers.

Reuben Isbitsky, joint chief executive of Timestrip, said: “We cannot disclose the terms of the deal but the intention is to expand the use of Timestrips across as much of Curver’s range as possible. ”

Other customers so far include brand owners Henkel and Nestlé as well as Bayer and Whirlpool.

As well as signing up Keter, the firm has moved the ‘blister’ that activates the Timestrip from the back to the front of the label. With the reverse of the label now completely flat and therefore fully adhesive, it will be easier to integrate it as a standard label and into product packaging.

When the label is activated, a food-grade liquid travels across it at a consistent rate, giving a clear indication of the amount of time that has passed since the product was opened or the label applied.