News

Healthy chilled toddler meal brand Little Dish and design agency Pearlfisher have won the new brand of the year award at the 2008 Marketing Society Awards for Excellence.

The awards, held in London last night, recognised examples of marketing best practice that contribute towards the success of a business.

Pearlfisher created the name and brand identity for the launch of Little Dish fresh and healthy hand-prepared meals, sauces and snacks for children back in April 2006.

The design agency wanted to create a "storybook style" design with a range of educational characters and even a picture to colour in on the inside of the pack.

Little Dish achieved sales of £900,000 in its first year and sales are forecast to reach £5m in 2008 thanks to the range being stocked in Tesco, Waitrose, Sainsbury's and on Ocado.com.

Pearlfisher creative partner Jonathan Ford said the award demonstrates "how hard great design can work and just what it can achieve for entrepreneurial start-ups and challenger brands".

Pearlfisher was highly commended for its work with the Little Dish brand at the 2007 UK Packaging Awards in the best packaging of a new product category.