News

Bulletproof, the London-based packaging design agency, has helped skincare product manufacturer KMI relaunch its Ted Baker range of cosmetics for Boots.

The goal for redesigned Bodywear range, which was originally launched in 2005, has been to make it feel like a premium product, without losing the "quirky, off-centre" feel of the products.

Nick Rees, Bulletproof creative director, said the firm developed as series of bespoke "wallpapers" for the four scents that provided KMI with a cohesive design to use across the range.

"This was an effective way of delivering a level of discovery and inclusiveness without affecting the overall aesthetic of the product," he said.

KMI has doubled the number of fragrances in the range and produced a customised bottle for 300ml and 150ml washes where the Ted Baker name is embossed on the neck.

The men's line in the Ted Baker range, which is licensed to Boots, reached shelves in May. The female version is currently being rolled out.