News

Sainsbury's is using the PushPop pack from Amcor Flexibles for its Taste the Difference chocolates.

The packs are made from a two-ply laminate of natural OPP that is reverse printed and laminated to a white PE.

The gravure printing, lamination and slitting was also done by Amcor.

Sainsbury's product developer for confectionery Lucy Clark said the supermarket had selected the pack because it provides a "modern packaging solution for a treat product".

The PushPop packs can be opened without using a knife or scissors as consumers simply push in the special perforation on the top to pop the pack open. Owing to their wide opening, they are suitable for a range of products that can be eaten straight from the pack.

Sainsbury's Taste the Difference chocolates include dusted milk chocolate hazelnuts, Belgian milk chocolate fruit & nut selection and white chocolate strawberries. They are supplied by Kinnerton Confectionery, which produces children's and adult confectionery novelties in Fakenham, Norfolk.

Amcor Flexibles supplies flexible packaging to the food, beverage, tobacco and healthcare markets. It has annual sales of €1.9bn (£1.5bn) and operates in 22 countries across Europe and the US.