News
Imperial Tobacco redesigns Golden Virginia and Windsor Blue packs
Imperial Tobacco has redesigned the packaging for two of its brands and introduced a special edition version for Richmond.
Golden Virginia roll-you-own tobacco is being rolled out in a metallic pack design, while its economy brand Windsor Blue has been given a more vibrant colour and silver lettering to make it a more premium product.
The Richmond special edition has a "water" theme and is available on Richmond King Size and Richmond King Size Smooth packs.
Transport packaging and trade outers remain unchanged despite the redesigns.
Imperial Tobacco said the changes would enable the firm to "give adult smokers a premium feel to their chosen brands" as the economic climate changed and the "down-trading dynamic continues".
Redesigned: to give smokers a premium feel to their chosen brands
