News
M&S launches in-store ad campaign to highlight success of bag charging
Marks and Spencer has launched an in-store advertising campaign to mark the success of its scheme to charge customers for plastic carrier bags.
From today (1 September), windows in more than 150 M&S stores will feature the campaign which reveals that to date M&S has reduced usage by 80% since it was introduced in May.
The scheme has saved 100m carrier bags from going to landfill as well as raising £500,000 for environmental charity Groundwork.
Richard Gillies, director of M&S's Plan A, said: "Using our windows to communicate what we have achieved so far is a really powerful way to encourage even more customers to change their behaviour and stop using single-use carrier bags."
Groundwork has, so far, used the proceeds from the scheme in 22 projects such as Gorgie City Farm in Edinburgh and a new community roof garden in London.
M&S introduced a 5p charge for single use carrier bags in its food outlets in May 2007 following trials in Northern Ireland and south-west England.
M&S: scheme has raised £500,000 for Groundwork charity
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Comments
claire galvin - 02 September 2008
I think the environmental charity that M&S carrier bag sales are funding is Groundwork, not Groundforce.
Simeon Goldstein - 03 September 2008
Thanks for pointing out the mistake, Claire. It is indeed Groundwork. As you can see, it's now been changed.
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