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Procter & Gamble wants to partner with large and small packaging companies to ensure the consistent delivery of brands across the globe.

P&G principle scientist Paul Baker told delegates at Print Forum Wales yesterday (15 July) that the company wants 50% of innovation to come through partnerships with external companies in the future.

Baker was keen to emphasise that it's not about "the big fish eating the little fish" and that the company would be interested in working with businesses of all sizes.

"Those that move fast and drive innovation will be the players in the future," he said.

P&G is looking for partners who can help them simplify processes and improve technology so it can work faster, better and more cost effectively.

However, Baker acknowledged that P&G needs to make sure that its products are "not adding to the environmental burden that we have today".

He told delegates that achieving consistent colours and brand design across P&G's global product ranges on different substrates is its "goal".

"It is now widely recognised that packaging can build memorable brand equity," he said.