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Energy drink is first to use Rexam printed ends
Energizer Brands in the UK is the first company to adopt Rexam's latest offering of printed ends on two-piece beverage cans.
The company will use the printed ends on its 100% natural antioxidant energy drink Attittude, which is being aimed at busy, health-conscious 20 to 40 year-olds.
Customers can use up to seven-colour registered print on can ends.
Rexam's marketing manager Ann Bonner said that "stimulating the visual senses" with printed ends causes people to "at least take a second look".
"Printed ends not only catch visual attention, but create a buzz as people share their appreciation for the creativity," she added.
Customers can use up to seven-coloured registered print on can ends
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