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Soft drink producer Britvic has released limited edition 440ml cans of Tango to tie in with an on-pack promotion encouraging customers to report any 'unusual side-effects' of consuming the drink to the brand.

Tango drinkers have been "light-heartedly" invited to call an automated helpline and leave details of any humorous side-effects they have experienced after drinking "too much" Tango.

Callers to the helpline will be entered into a prize draw to win prizes including a Sony Playstation and a Cannondale bicycle.

"Our research has shown when consumers have been asked what they want from Tango, one answer that has kept on coming back is that they simply want more of it," said Tango senior brand manager Sally Symes.

"A larger can also means greater profit potential, so retailers should be stocked up to benefit from the increased consumer awareness our high profile campaign has raised this year."

Ball Packaging manufactured the 440ml can for Tango.

London-based Blue Marlin was briefed to retain Tango's "unique personality", while targeting the brand's core market of 17- to 25-year-olds when it redesigned its packaging earlier this year.

To fulfil the brief, the design agency set graffiti-style images of fruit against a black-and-white background, complemented by lively copy.