News

Metal packaging manufacturer Crown Holdings has developed a new printing technique to improve the quality of images produced on beverage cans.

The High Quality Print process, which is available across Crown Bevcan's North American and European divisions, is particularly suitable for reproducing fine detail images, such as faces, fruit and fine text, the company said.

Caroline Archer-Reed, marketing director for Crown Bevcan Europe and Middle East, said modern printing techniques made drinks cans the "perfect natural billboard for conveying brand messages, both on shelf and in consumers' hands".

"The use of fine detailed images on packaging is becoming an increasingly popular phenomenon," she said.

High Quality Print uses proprietary separation techniques and high-resolution printing plates that allow for improved dot spacing.