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Pritchitts, the European food manufacturer, has launched new-look outer packaging for its Café Maid, Millac Maid and Half Fat Millac Maid single portion milk pots.

The colour-coded packaging has been designed to help customers differentiate between its products.

Simon Muschamp, Pritchitts head of marketing, said: "Our new outer packaging has been designed to specifically aid operators with easier stock control and reduce the amount of time they have to spend in the stockroom looking for products to order.

"The packaging should also make it easier for caterers to identify products in cash and carries, therefore improving overall efficiency and effectiveness," he added.

The case design also clearly outlines the features and benefits of each of the milk pots.

Pritchitts milk pots are delivered in ambient cases of 120 and 240 portions, with Millac Maid and Café Maid also available in the additional case size of 480 portions.