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Des King: Ease into the next 12 months with the Packaging News New Year quizDavid Elliott, 4 January 2010Be the first to comment on this article Welcome back after the Christmas break. You may have forgotten 2009 already – and it’s probably not a bad thing. Instead, I thought we’d look at some old chestnuts from packaging’s past. And who better than Robert Opie, the founder of London’s Museum of Brands, Packaging and Advertising, to have helped us pure them into this special New Year quiz? 1 Which item of basic packaging captivated the attention of cinema audiences as the star of its own memorable scene in the 1999 Oscar-winning movie American Beauty? 2 Actress Nanette Newman was the ‘face’ of Fairy Liquid in a popular series of TV ads in the 1960s. Off-screen, she was the wife in a real-life of Brian. Was it: Brian Clough; Bryan Forbes; Brian Jones? 3 When this product first appeared 100 years ago it was packaged in individual cartonboard boxes that were sold in a metal tin. Fifty years later and up to the present day, the boxes were replaced by metallic foil while the outer pack switched to cartonboard. What is it? 4 Toblerone was voted the most admired UK brand in PN’s reader poll last year. Its unique triangular shape was trademarked in 1909 – but do you know the name of the Swiss functionary who signed the patent agreement? Was it: Roger Federer’s great-grandfather; Albert Einstein; the architect, Le Corbusier? 5 Kellogg’s has a penchant for naming the creatures that appear on its cereal packs. Is the name of the cockerel that graces cartons of Kellogg’s Cornflakes: Chucky; Chicky; Cornelius? 6 Smith’s Patent Process Germ-Flour quickly proving to be too much of a mouthful, the manufacturer ran a competition among the general public in 1890 to come up with something more catchy. It’s an everyday staple that we’re still tucking in to today – but what’s it called? There’s a bonus point, too, if you can name the runner-up. 7 Named after a hotel in Nashville, US, which brand became an ‘instant’ success in Britain in 1954? 8 In which country was the aerosol can patented during the 1920s. Was it: France; Norway; Portugal? 9 Marmite was originally potted in a straight-sided ceramic jar. In which year did it adopt the iconic shaped glass jar still on the shelves today? Was it: 1915; 1925; 1935? Click here for the answers. Good luck! Des King is a freelance journalist specialising in packaging. He can be contacted by email at packagingnews.editorial@haymarket.com Speak Your Mind |
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