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Coca-Cola has released special-edition packaging for the US market to celebrate the Vancouver Winter Olympic Games that start tomorrow.

The cans, bottles and multipacks feature silhouettes of some of the most popular winter Olympic sports, such as snowboarding and figure skating.

There is also an interpretation if the Inukshuk, an Inuit stone landmark that has been adopted as the symbol of the Games. More than 700m limited-edition cans will be sold, Coca-Cola said.

Katie Bayne, chief marketing officer for Coca-Cola North America, said: "Our special packaging and overall Olympic Games programme area a great way to celebrate the Games."

The programme also includes a new TV commercial and a digital platform to interact with the company and redeem points for Olympics-branded gear.

Coca-Cola has been a sponsor of the Olympic Games since 1928.

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