Beck’s turns to the music industry to design beer labels

Over 16 million 275ml bottles of Beck’s will be given the new labels for a limited period this summer. Secondary packaging will also feature the designs.

“Ladyhawke and Hard-Fi have been invited to design a Beck’s bottle label as they’re both known for their unique approach to art and design, as demonstrated by their highly stylised album artwork,” said Beck’s brand manager Ken Valledy.

The musicians will join past collaborators Damien Hurst, Tracey Emin and Gilbert & George.

Hard-Fi lead vocalist Richard Archer said: “Working with Beck’s has given us the opportunity to connect with our fans in a different way and we’re looking forward to how they’ll react to our designs.”

Ladyhawke, aka Pip Brown agreed: “I’m really excited about the creative process and I can’t wait to see my bottles in store.”

The designs will be revealed on 25 August.

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