BrandMe overhauls Mornflake packsJill Park, 26 January 2009Be the first to comment on this article London-based creative agency BrandMe has said it fused the old with the new to redesign the packaging of heritage oat-based cereal brand Mornflake. The company enlisted a lithograph artist to create a design that had a natural and reflected the company’s history. BrandMe drew on the heritage of the Lea family which started the Mornflake brand in 1941, but who had been milling oats in the Chester region since 1675. “The brief really was to re-energise a very long standing, very interesting brand,” said BrandMe managing partner George Riddiford. “It’s from a company that’s probably one of the oldest oat milling companies in the UK, if not Europe,” he added. Riddiford explained that the main challenge was to present the oat milling heritage “in a way that wasn’t just looking backwards, but was also looking forwards”. BrandMe have changed both the packaging design and format through the introduction of different box sizes and shaker tubes for the sprinkles line. The Mornflake range includes Mornflake Superfast Oats, Mornflake OatsToGo, Mornflake Organic Oats, two variants of oatbran flakes and Oatbran sprinkles. Mornflake will begin rolling out the packaging this week. Speak Your Mind |
![]() Popular Articles
|
10th February 2012
Advertisements
Marden Edwards is a global manufacturer of bespoke packaging machinery for capital goods including tea and coffee
Benson Group is the UK's fastest growing carton manufacturer, producing printed folding cartons for customers in the food and pharmaceutical industries.
ITCM is a world leader in special purpose machines for pharmaceutical packaging.
Automated Packaging Systems: A market leader in manual, semi and fully automatic packaging machines and bagging systems for flexible packaging
PAGO is a leading provider of labelling systems and labeling machine technology. We provide innovative and efficient solutions for self adhesive labelling across a huge range of industries.
Search Jobs
Featured Jobs
- Sales Manager – France | Selection Group | Circa €60,000 25% Bonus/Car
- Business Development Manager – Europe | Selection Group | Circa £60k & Excellent Bonus
- UK Sales Manager – Foodservice Packaging | Selection Group | £40k & 40% Bonus & Car Allowance
- Packaging Manager | Ambitions Personnel | Depending on experience includes company car
- Area Sales Manager – Polythene Bags | Key Recruitment | £30K + dep on exp, realistic OTE £38K
- Sales Executive | Selection Group | £40k & Bonus/Car
- National Account Manager | Selection Group | Circa £45k & Bonus/Car
- Sales Executive-Self Adhesive Labels | Kingsway Printers | Competitive Salary
- Extrusion Manager – Polythene Extrusion | Key Recruitment | £32,000-£38,000
- PROJECT MANAGER | Diageo | DEPENDING ON EXPERIENCE




