Chevler targets US market with 200k cupcake case spend

Mid Glamorgan-based Chevler has invested £200,000 in the bespoke reel-fed machine, which can manufacture over 250,000 crimped muffin and cupcake cases an hour.

The machine took three years to develop and is expected to start production in the next couple of weeks.

“We are targeting some growth in the UK, but mainly demand is from the US export market,” said Chevler managing director Stuart Whelan.

Chevler was formed in February following a management buyout by four senior executives of Chevler Packaging.

Since the buyout was complete, the company’s two sites have been brought together onto the one site in South Wales.

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