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FSA calls for smaller chocolate barsJill Park, 29 July 2009Be the first to comment on this article The Food Standards Agency has called on the confectionery industry to reduce its portion sizes as it launches a consultation on reducing saturated fat and added sugar in key foods. Obese and overweight individuals cost the NHS and estimated £4.2bn and this is estimated to more than double by 2050. In response, the FSA has called on confectionery companies to make their standard single-portion chocolate bars weigh less than 50g by 2012. The association has also proposed that bite-sized bars should that weigh less than 40g should also be sold as individual items so as to deter people from buying multi-bags. Discussions with the industry led the FSA to focus on portion sizes and reformulation of the non-chocolate components of the bars instead of the chocolate itself, due to the challenges posed in doing this. “What we are not doing is telling people what to eat,” said director of consumer choice and dietary health at the FSA Gill Fine. What we want to do is to make it easier for people to make healthier choices – to choose foods with reduced saturated fat and sugar – or smaller portion sizes.” Cadbury today reported that consumers turning to chocolate during the recession had boosted their sales by 12% in the first half of 2009. Speak Your Mind |
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