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Good weather drives canned cider salesJill Park, 17 August 2009Be the first to comment on this article Cider can sales in the first half of 2009 rose as a result of the early summer heatwave, industry association the Can Makers has claimed. Figures corroborated by Nielsen reveal that cider in cans has grown 16% and ale in cans has grown 2% over this period. Can Makers have claimed that the figures reveal a growing trend towards drinking at home, also helped by retail promotions. However, take-home beer sales have declined by 1% this year. Canned soft drinks sales have increased by 9% between January in June, leading Can Makers to suggest consumers are beginning to favour them over more expensive juice drinks, smoothies and bottled water. Can Makers report that shipments to fillers between January and July remained level with 2008 at 4233m cans. Speak Your Mind |
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