Majority of brands have not addressed sustainability, survey finds

However, the survey of brand owners revealed that 64% realised that environmental and sociological constraints would require significant change.

Driving forces for sustainable packaging were identified as consumers (70%), regulations and legislation (64%) and retail requirements (57%).

Stan Lemmens, marketing manager for packaging at EskoArtwork, said he was surprised by the results and asked FEFCO, the corrugated board industry umbrella association, and ECMA, the European Carton Makers Association, if the results were representative of current trends.

According to Lemmens, FEFCO and ECMA said the market a company served would determine whether sustainability was central to its packaging.

Survey respondents also felt particularly strongly that packaging optimisation would increase in importance over the next few years.

The survey also investigated respondents’ views on digital prototyping and data management. Approximately half said they expected a significant increase in the use of digital prototyping.

71% agreed that data consistency across products would have to be managed more effectively.

EskoArtwork worked with Adobe and the International Packaging Institute (IPI) on the project, which surveyed brand owners from businesses, the majority of which have more than 500 employees.

EskoArtwork global director brand owners Dieter Janout said the survey provided an accurate portrayal of the current state of mind for most brand owners.

“This survey is very important to EskoArtwork as we work to bring to market the most functional and relevant solutions to support both brand owners and their packaging supply chain business partners.”

Popular Articles