Nestlé cuts Christmas footprint

Andy McQuade, Nestlé Confectionery’s seasonal brand manager said that “while the number and size of chocolate bars in selection boxes remain the same as in 2007, the packaging is 40% smaller and 25% lighter than last year”.

Nestlé has made its selection boxes from 75% recycled board and the plastic trays within the pack are made from recycled bottles.

Families will be encouraged to recycle the packs through an on-pack message.

Nestlé has addressed the sustainability issue across a range of its products. Quality Street’s coloured Cellophane films have been replaced by wrappers made from Natureflex that are compostable in a home compost bin. After Eights’ individual sleeve wrappers are also now compostable.

According to figures from the Waste and Resources Action Programme (Wrap), UK households produce an additional five sacks of rubbish over the Christmas period.

Fridey Cordingley, head of Wrap’s Recycle Now campaign praised Nestlé’s work and encouraged people to visit recyclenow.com for details on local recycling facilities.

Nestlé reduced the amount of packaging it used globally by 326,300 tonnes between 1991 and 2007.

Popular Articles