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Packs ‘can help Africa to grow’

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Packaging and branding are essential elements in Africa’s economic growth, one of the key figures in the continent’s trade development has told Packaging News.

Sindiso Ngwenya, secretary general of international trade body COMESA, or the Common Market for Eastern and Southern Africa, said that the ability to add value to food produce through packaging would help put money in the pockets of small-scale producers across the continent.

In an interview about a new project to bring packaging to Africa that is being set up by Leicester-based Clifton Pack-aging, Ngwenya added that branding and packaging were an integral part of the value chain for food processing.

His comments came as Clifton prepares to set up the first of what it hopes will be a network of packaging centres in countries across the continent.

The centres will be branded as BABA – Buy African, Build Africa – and will offer food packaging services to producers who would otherwise not be able to package their food.

Rwanda and a number of other countries are vying to host the first of the centres. Clifton will provide the packaging machinery and materials, but has committed to training local populations to run the machinery themselves.

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For more information, visit www.babavision.com

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