Robert Wiseman launches on-pack charity promotion

This September all 500ml and one-litre versions of Robert Wiseman black and white cartons will feature artwork promoting five chosen charities.

Robert Wiseman Dairies have chosen to partner with MS Society, Guide Dogs, Stroke Association, Marie Curie Cancer Care and the Beatson Pebble Appeal.

Wiseman sales and marketing director Sandie Wilkie said: “Millions of people will see these cartons in the shops, take them home and have them on the breakfast table every day, which gives the charities involved unique exposure to a mass audience.”

Guide Dogs’ national corporate account manager Jessica Strickland agrees: “We’re absolutely delighted to have the opportunity to tell people about the importance of sponsoring a guide dog puppy on Wiseman milk cartons, and hope it will help raise lots of fund and increase awareness about our work.”