Severnside Recycling to sponsor Cardiff Blues

The recycling and waste management company which is part of the DS Smith Group already has strong ties in Wales as its head office is in Cardiff.

Severnside Recycling communications manager Tim Price said the sponsorship is being launched under the ‘Turning the Blues Green’ banner and will look at how the rugby club can recycle more.

“We have enlisted the services of our own mascot, Reggie the Recycler, who will front the campaign and appear on posters and other media throughout the season, and is set to make personal appearances at some matches to help reinforce the message,” he said.

Recycling facilities for Cardiff Blues supporters on match days will also be introduced at the team’s Cardiff Arms Park Stadium and visitors to the ground will be educated to put their plastic cups, food wrappings, cans and paper into strategically placed containers.

“We want to get our recycling brand up there in front of the spectators and we’ll get extra exposure when the matches are televised,” added Price.

“In the second year, when the Cardiff Blues move to a new stadium that it will share with Cardiff City, there will also be the possibility to extend the sponsorship to include the football club.”

Severnside Recycling harvests around 1.9 million tonnes of paper and packaging annually from UK waste streams.

The firm’s recovered material provides the group’s paper mills, St Regis Paper Company, with the raw materials needed for its production process.

Severnside operates 18 recycling facilities of its own and combines with a network of more than 500 recycling and waste service suppliers.

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