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Shoppers unmoved by ‘excess’ packaging

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Consumer attitudes to ‘excessive’ packaging have barely changed since 2001, a government report has revealed.

Only 12% of people regularly decide "not to buy something because it had too much packaging", according to the report today (2 November) from the Department for Environment, Food and Rural Affairs. This is exactly the same proportion as in 2001.

The percentage of people who "occasionally" decide not to buy products because they have too much packaging has increased from 17% to 27%, while 57% said it had no effect on them.

The report, looking at public attitudes and behaviours towards the environment, also found that 38% of respondents never take their own shopping bag to the supermarket.

And despite improving recycling rates, more than two-thirds of respondents only put paper out for collection.

Half of those surveyed would favour a system that rewarded recycling and penalised failure. Only 9% "strongly disagreed" with the idea.

The report, the sixth survey of attitudes on the environment since 1986, was based on interviews with 3,618 people conducted on 27 July and 14 August 2007.

Click here to download the report.

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