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Soap Box – are Dragons’ Den claims over lack of green knowledge justified?Josh Brooks, 10 September 2008Be the first to comment on this article Two of the multimillionaires in BBC business show Dragons’ Den last week invested 60,000 in recycled box start-up The Tiny Box Company. It was great news for packaging to get some positive coverage – and to show its green credentials. However, during the show, Tiny Box co-founder Rachel Watkyn claimed that packaging firms she had contacted were confused by the difference between recycled and recyclable packaging – in fact, this was one of the reasons why she set up on her own. Click here to read the full article on Tiny Box’s success In this week’s Soap Box, we want your views on whether Watkyn is right. If so, how should the level of environmental knowledge in packaging companies be improved? Is there a market for purely recycled boxes, and should packaging companies follow Tiny Box’s example and push their recycling credentials? Log in, either under your own name or a pseudonym, and let us know your opinions. We’ll be publishing a write-up of the sector’s views on Friday’s Daily Bulletin and may use some of the comments in October’s Packaging News magazine. Speak Your Mind |
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