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Steel for Packaging campaign brochure launchedJill Park, 8 December 2008Be the first to comment on this article The Association of European Producers of Steel for Packaging (Apeal) has published a brochure in support of its Steel for Packaging Naturally campaign. The campaign is aimed at interested parties such as brand owners, retailers, institutions, can manufacturers and the steel industry. Apeal has identified and laid out in the publication the three key sustainable characteristics of steel packaging: it’s recyclable, robust and reliable. The three sections are entitled: Caring for the environment naturally, Protecting products naturally and Delivering for business naturally. The association launched its threefold sustainability manifesto at its congress in April. Apeal spokeswoman Sarah Clapham said: “We’ve consolidated our position and now we’re ready to communicate it.” Apeal is a federation of four multinational producers of steel for packaging in Europe and represents some 92% of the total European steel packaging production. Steel for Packaging Naturally is available to download on the Apeal website or click here. Speak Your Mind |
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