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Packaging on YouTube: mint brand’s fresh take on the bar code

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In this week’s Packaging on YouTube, a clip of an innovative QR-code marketing campaign for mint brand Frisk from Tokyo creative agency SET.

In the February issue of Packaging News, we took an in-depth look at QR codes, a bar code technology that has already made its mark on packs in Japan but is only just starting to take off in the UK.

Here, we feature a short film that demonstrates the creative possibilities QR codes can offer brands and their packaging.

Are QR codes set to take over the UK? Leave your comments below.

If you have a favourite YouTube video you’d like us to feature, email packagingnews.editorial@haymarket.com

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