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Shelf Review | Horlicks

Horlicksrange mn

Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer’s point of view. This month: Horlicks’ new packs by design agency Bloom.

Shelf review | Heinz Baby Juice

Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer’s point of view. This month: the new range of baby juices from Heinz.

Shelf Review | Walkers Sunbites

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Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer’s point of view. This month: the recent redesign of Walker’s Sunbites by Ziggurat Brands.

Shelf review with Monica Lucas: Weetabix

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Every month, Monica Lucas, president and research director of retail consultancy Pragma, takes a look at a recently-launched pack from the consumer’s point of view. This month: Springetts’ new look for cereal brand Weetabix.

Shelf Review: Tayto Rough Cut Crisps

Rough Cuts

Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the number three spot in the crinkle cut segment.

Shelf review: Relentless

Monica Lucas of Pragma reviews a new design for energy drink Relentless

Shelf Review: Phileas Fogg

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The first Phileas Fogg crisps – inspired by the hero of Jules Verne’s Around the World in Eighty Days – first appeared in 1982.

Shelf Review: Jammie Dodgers

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Jammie Dodgers are made by Burton’s biscuits and are simple in concept: a sandwich of ‘jam’ and two shortcake biscuits with a heart shaped hole in the upper biscuit to reveal the jam.

Shelf Review: Yeo Valley

shelf review

Yeo Valley founders Roger and Mary Mead began making yoghurt, using milk from their dairy herd, in 1974, selling them from the gate of their farm and to local shops.

Shelf Review – Porkinson Bangers

Porkinson Banger[1]

Norman Parkinson was one of the most influential and iconic fashion photographers in the 1960s and 70s and in order to revive the traditional British banger he introduced his own brand of sausage in the mid 1980s.

Shelf Review: Tetley

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Tetley is the world’s second largest manufacturer and distributor of tea with a history spanning more than 175 years. However, new figures show that Tetley, once the biggest tea brand in the UK, now trails PG Tips.

Shelf Review – Glorious! Soup

Indian Chicken Soup Pack

The Glorious! range of soups was launched in 2008.

Shelf Review: Whiskas Simply

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Whiskas is the number-one cat food brand in the UK but has seen its market share fall from 50% at its peak in the 1980s. Its main competitor, Felix, has seen a resurgence in recent years.

Shelf Review: Cillit Bang Power Cleaner Stain & Toilet

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Cillit Bang is the brand name of a range of cleaning products created by the FMCG giant Reckitt Benckiser. Cillit Bang was first launched in Hungary in 2003, before being rolled out across mainland Europe, and finally arriving in the UK in November 2004.

Shelf Review – Jubbly Cola Ice Lollies

jubbly cola

‘Lovely Jubbly’ was originally an advertising slogan for a triangular-shaped frozen orange drink that was popular in the 1950s and 1960s.

   

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