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Foster’s pack is most effective
The “waterfall” multipack (pictured) for Foster’s lager took the top prize at this year’s Design Business Association Design Effectiveness Awards.
The BR&Me-designed pack for Scottish & Newcastle UK took the Grand Prix award and Packaging – Branded Food and Drink category.
In other packaging categories, Elmwood Design’s rebrand of the Buster cleaning range won Branded Non Food and Williams Murray Hamm’s design of the Sainsbury’s SO Organic range took the Own Brand Food & Drink prize.
Waterfall: double triumph
