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Weetabix redesigns cereal packs

Jill Park, packagingnews.co.uk, 24 September 2008

The Weetabix Food Company has redesigned the packaging of its Weetabix and Oatibix range of cereals to create "uniformity" across the Weetabix family.

Springetts design agency was chosen to design the new packs, which all share the same common lozenge shape and clean modern look.

The London-based agency was also charged with "dialling up the health credentials" for the redesign of Weetabix Bitesize, Weetabix Minis, Oatibix, Oatibix Bites and Oatibix Flakes.

The new packs will be launched this autumn.

New look: 'dialling up' the health credentials

New look: 'dialling up' the health credentials

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