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Supermarket sweep: packaging trends from the shop floor

Supermarket sweep: packaging trends from the shop floor

Kate Fischer, account director, Sun Branding Solutions – creative, discusses the trends that are driving changes in packaging

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Simon Preece: Biomotive Triggers help your pack get noticed

Simon Preece: Biomotive Triggers help your pack get noticed

Elmwood's Simon Preece examines how Biomotive Trigggers can offer valuable consumer insight

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Paul Foot: Innovation shifts to lightweight solutions

Paul Foot: Innovation shifts to lightweight solutions

Paul Foot, from intellectual property attorney Withers & Rogers, looks at how the market has moved towards lighter packaging

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Barry Darnell: The best toy packs stick to classic principles

Barry Darnell: The best toy packs stick to classic principles

What makes good toy packaging? Analogue's Barry Darnell, who has worked with some of the world’s biggest toy brands, shares his top tips

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Raj Bhardwaj: Material costs rise – with differing impacts

Raj Bhardwaj: Material costs rise – with differing impacts

Raj Bhardwaj takes a look at how the corrugated market is performing and what to look out for in the future

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The two sides to every carton | Tech Talk – Matt Rockley

The two sides to every carton | Tech Talk – Matt Rockley

There are two sides to every story – and two sides to every carton

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The Big Question

The Big Question | Is the sector seeing a recovery?

The Big Question | Is the sector seeing a recovery?

In the first month of the year, statistics suggested that the sluggish economy was finally moving in an upward direction. Critics suggest that the figures dont’ tell the full story....

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The Big Question | Should there be more focus on home use in pack design?

While the role of packaging is to attract the consumer in a retail environment, a major part of the brand experience comes in the home. But should pack designers focus...

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The Big Question | Do we shop for packs, not the product?

There are so many factors that go into purchasing decisions. And with convenient packaging and new innovations, is it fair to say that consumers are influenced more by the packs...

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Are brands serious about colour? | The Big Question

The above story on Cadbury and Nestlé’s legal battle shows the importance of colour to a brand. But while consistency across packs is crucial, is there a danger that brands...

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The Big Question | Are easy-to-open packs scarce?

A survey last month from Which? claimed that consumers don’t buy certain foods because packs can be difficult to open. So is there a big problem: are manufacturers failing...

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The Big Question | Do brands target packs at women?

Last month PN reported on research claiming that women are three times more likely to be targeted with on-pack promotions and packaging gimmicks than men. So are women more easily...

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The Big Question | Is sector’s food waste focus right?

Food waste has become a key part of the latest phase of the Courtauld Commitment. So is the packaging industry on the right track by creating new packs that keep...

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