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Christmas pack design trends in 2014

Christmas pack design trends in 2014

Matthew Briggs, creative director, Sun Branding Solutions, chooses his five best design themes of what’s out there for the 2014 festive season.

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Top tips: Taking control of brands on the digital shelf

Top tips: Taking control of brands on the digital shelf

Sharon McGuire, director of business development and growth, Europe, SGK, discusses what brand owners can do to ensure a consistent brand experience for consumers across both physical and digital.

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Jocelyne Ehret | The future’s light?

Jocelyne Ehret | The future’s light?

Jocelyne Ehret of Havi explores the issue of lighter packaging.

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Grant Montague |Insights on the Chinese packaging market

Grant Montague |Insights on the Chinese packaging market

Grant Montague of PRS looks into the Chinese packaging market and explores the differences

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Supermarket sweep: intriguing innovations in packaging

Supermarket sweep: intriguing innovations in packaging

In the second of her Supermarket Sweep series of articles, Kate Fischer of Sun Branding Solutions examines pack innovations

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Raj Bhardwaj: All is generally well; can we avoid spoiling it?

Raj Bhardwaj: All is generally well; can we avoid spoiling it?

Raj Bhardwaj takes a look at how the corrugated market is performing and what to look out for in the future.

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The Big Question

The Big Question | Is the sector seeing a recovery?

The Big Question | Is the sector seeing a recovery?

In the first month of the year, statistics suggested that the sluggish economy was finally moving in an upward direction. Critics suggest that the figures dont’ tell the full story....

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The Big Question | Should there be more focus on home use in pack design?

While the role of packaging is to attract the consumer in a retail environment, a major part of the brand experience comes in the home. But should pack designers focus...

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The Big Question | Do we shop for packs, not the product?

There are so many factors that go into purchasing decisions. And with convenient packaging and new innovations, is it fair to say that consumers are influenced more by the packs...

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Are brands serious about colour? | The Big Question

The above story on Cadbury and Nestlé’s legal battle shows the importance of colour to a brand. But while consistency across packs is crucial, is there a danger that brands...

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The Big Question | Are easy-to-open packs scarce?

A survey last month from Which? claimed that consumers don’t buy certain foods because packs can be difficult to open. So is there a big problem: are manufacturers failing...

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The Big Question | Do brands target packs at women?

Last month PN reported on research claiming that women are three times more likely to be targeted with on-pack promotions and packaging gimmicks than men. So are women more easily...

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The Big Question | Is sector’s food waste focus right?

Food waste has become a key part of the latest phase of the Courtauld Commitment. So is the packaging industry on the right track by creating new packs that keep...

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