HOT TOPICS

Comment

Soap Box

John Scarrott: In design pitches, free is never a magic number

John Scarrott: In design pitches, free is never a magic number

John Scarrott of the Design Business Association on why one designer has vowed never to take part in a free pitch again

No Comments Read more»

Raj Bhardwaj: Box prices now likely to be stable through to the summer

Raj Bhardwaj: Box prices now likely to be stable through to the summer

Raj Bhardwaj takes a look at how the corrugated market is performing and what to look out for in the future

No Comments Read more»

Michaela Stachini: Top tips for phone interviews

Mercury Search and Selection's Michaela Stachini looks at how to get the best out of a telephone interview with a future employer

No Comments Read more»

Addressing the challenges of an ageing population with functional packaging

Addressing the challenges of an ageing population with functional packaging

Simon Ellis, group account director for brand agency Tayburn, discusses the challenges an ageing population creates for packaging design

No Comments Read more»

Jocelyne Ehret: The effect of the rise of online sales on packaging

Havi's Jocelyne Ehret looks at how the upturn in online sales is impacting on packaging

No Comments Read more»

Raj Bhardwaj: Corrugated industry investment lowers unit costs

Raj Bhardwaj: Corrugated industry investment lowers unit costs

Raj Bhardwaj takes a look at how the corrugated market is performing and what to look out for in the future

No Comments Read more»

The Big Question

The Big Question | Should there be more focus on home use in pack design?

While the role of packaging is to attract the consumer in a retail environment, a major part of the brand experience comes in the home. But should pack designers focus...

No Comments Read more»

The Big Question | Do we shop for packs, not the product?

There are so many factors that go into purchasing decisions. And with convenient packaging and new innovations, is it fair to say that consumers are influenced more by the packs...

Comments Off Read more»

Are brands serious about colour? | The Big Question

The above story on Cadbury and Nestlé’s legal battle shows the importance of colour to a brand. But while consistency across packs is crucial, is there a danger that brands...

Comments Off Read more»

The Big Question | Are easy-to-open packs scarce?

A survey last month from Which? claimed that consumers don’t buy certain foods because packs can be difficult to open. So is there a big problem: are manufacturers failing...

Comments Off Read more»

The Big Question | Do brands target packs at women?

Last month PN reported on research claiming that women are three times more likely to be targeted with on-pack promotions and packaging gimmicks than men. So are women more easily...

Comments Off Read more»

The Big Question | Is sector’s food waste focus right?

Food waste has become a key part of the latest phase of the Courtauld Commitment. So is the packaging industry on the right track by creating new packs that keep...

1 Comment Read more»

The Big Question | Could new food regs cause problems?

By December 2014, food packaging will look different. The EU food information regulation kicks in requiring font sizes to go up on labels. Could this result in many problems from...

1 Comment Read more»