You develop a great branding proposition, only for it to be become compromised en route to the point of delivery; invariably as a result of human error.
Chances are that you’ll either recently have been, imminently will be about to or currently are in the process of taking a well-earned break from the day job in some overseas clime; just what’s required to recharge the batteries.
February is invariably a month to be more endured than enjoyed; its main saving grace being that most years it only lasts 28 days.
Off we go again then: replete with all that Christmas had in store firmly tucked under our belts, and brimful of New Year resolutions to make an indelible impression upon the rest of the supply chain over the coming months. Let’s get cracking on closing the gap between perception and reality.
Is the uneasy balancing act between the spiritual and the secular during the festive season almost at its tipping point?
With exhibitions, awards and Christmas, it’s a constant stream of all manner of irresistible boxes, bags and bottles. More than enough pulling-power on show surely to convert those few intransigent diehards within the supply chain that maintain that we only go shopping for products not for packaging; or indeed, those myopic killjoys that our appetite for consumption is somehow marred by the latter.
There’s a PhD thesis waiting to be written on the role played by packaging in the evolution of contemporary culture.
Des King discusses why brands shouldn't hide suppliers' lights under the proverbial bushel.
We’ve been invited to field an industry spokesperson on Desert Island Discs.
Last month’s Total exhibition was the last in the series to sport organiser Reed’s name; its onward development now rests solely in the safe hands of the PPMA. Make of that scenario what you will. But at the very least my money’s on the show’s name being disappeared along with all trace of its now departed co-organiser.
Excluding the faintly embarrassing trance-like state attained through popping bubble-wrap, even packaging’s most ardent advocates would baulk a bit at flagging up its therapeutic properties as one of its many and varied attributes. That could change, however, were the imaginative approach taken by a Surrey-based dementia care home towards rekindling happy memories to catch on.
Des King on why the rise of digital print will dictate the shape of things to come.
Flying in the face of the received wisdom that one man’s meat is another man’s poison, a French supplier of gourmet food products La Viande de Cheval has chosen this of all moments to launch its ‘Horses for Courses’ range of ready-meals onto the UK market.
Des King gives his opinion on the green lobby.
Des King argues why transparency is the frosted glass intended to distract attention away from all kinds of idiocy.