War in Libya. Famine in east Africa. Riots on the streets. So what does the Daily Mail run with, on its front page, more than once in August? “Killer” bags. OK, so plastic bags are a pretty big deal in the world of packaging – Pack Shots realises they’re on PN’s front page, too – but should they really be at the top of the national papers’ agenda? We’re not so sure. So today we throw down a challenge to the paper: can you give us a direct comparison of the carbon footprint of one copy of the Daily Mail and one single-use plastic carrier bag? We’d love to know.
Dale Deacon, commercial director at label firm Watermill Press in Yorkshire, we salute you. As PN went to press, he was due to crew a yacht circumnavigating the UK to raise £10,000 for the Overgate Hospice in Calderdale. If you want to sponsor Dale, albeit retrospectively, visit: www.justgiving.com/daledeacon
Here’s one for all you packaging historians: we were intrigued by news of a new book on the history of Sainsbury’s own-label design. Own Label: Sainsbury’s Design Studio 1962–1977 by Jonny Trunk is published by Fuel and celebrates the era from 1962, when Peter Dixon joined the Sainsbury’s Design Studio, kick-starting a revolution in minimalist product design for the multiple’s own label products. A must-read.
As we report on this page, revellers at last month’s V Festival helped Coca Cola to recycle more than 65,000 bottles by swapping their empties for branded merchandise. But we also spotted that some party-goers were stealing their bottles from the recycling bin to get even more swag. There’s always one, isn’t there? Still, it all ends up in same place.
Got a story for Pack Shots? Send news of your exploits to: packagingnews.editorial@metropolis.co.uk
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