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The Big Question

The Big Question | Should there be more focus on home use in pack design?

January 8, 2014 No Comments »

While the role of packaging is to attract the consumer in a retail environment, a major part of the brand experience comes in the home. But should pack designers focus... Read More »

The Big Question | Do we shop for packs, not the product?

December 5, 2013 Comments Off

There are so many factors that go into purchasing decisions. And with convenient packaging and new innovations, is it fair to say that consumers are influenced more by the packs... Read More »

Are brands serious about colour? | The Big Question

November 7, 2013 Comments Off

The above story on Cadbury and Nestlé’s legal battle shows the importance of colour to a brand. But while consistency across packs is crucial, is there a danger that brands... Read More »

The Big Question | Are easy-to-open packs scarce?

September 30, 2013 Comments Off

A survey last month from Which? claimed that consumers don’t buy certain foods because packs can be difficult to open. So is there a big problem: are manufacturers failing... Read More »

The Big Question | Do brands target packs at women?

August 5, 2013 Comments Off

Last month PN reported on research claiming that women are three times more likely to be targeted with on-pack promotions and packaging gimmicks than men. So are women more easily... Read More »

The Big Question | Is sector’s food waste focus right?

July 4, 2013 1 Comment »

Food waste has become a key part of the latest phase of the Courtauld Commitment. So is the packaging industry on the right track by creating new packs that keep... Read More »

The Big Question | Could new food regs cause problems?

May 30, 2013 1 Comment »

By December 2014, food packaging will look different. The EU food information regulation kicks in requiring font sizes to go up on labels. Could this result in many problems from... Read More »

The Big Question | Do smaller packs reflect society?

May 7, 2013 Comments Off

In last month’s cover feature it was suggested that smaller sized deodorant cans refect people’s desire for more portable and convenient options. So do a reduced packs have something to... Read More »

The big question | Are ready meals heading for a long term blip?

April 3, 2013 Comments Off

At the start of the year the processed food sector was in crisis after traces of horse meat was found in a raft of products including ready meals. Will the... Read More »

Appeal for candidates for PN’s March Big Question

March 12, 2013 Comments Off

PN is appealing for candidates to be put forward to answer PN’s March Big Question Read More »

The Big Question | Does the QR code have a future?

March 6, 2013 Comments Off

With the number of people with smart phones on the rise, packaging is awash with QR codes that can be scanned by consumers. But with augmented reality on the rise,... Read More »

The Big Question | Can packs survive ‘debranding’?

The Big Question | Can packs survive ‘debranding’?

February 3, 2013 Comments Off

Selfridges hit the headlines last month with its ‘No Noise’ packs, which removed wording and logos from familiar and iconic products. But can such a strategy be transferred to any... Read More »

The Big Question | Are traffic light food labels right?

December 4, 2012 Comments Off

Last month, the Government went ahead with plans for clearer, front of pack labelling on food packs. However, is it on the right track with these new voluntary traffic light... Read More »

The Big Question | Is bad weather affecting business?

The Big Question | Is bad weather affecting business?

August 7, 2012 Comments Off

Summer has been a damp squib so far as glorious sunshine has given way to rain. While the weather is a pain for those planning barbecues, does it also have... Read More »

Should the UK have more energy from waste plants? | The Big Question

May 9, 2012 2 Comments »

Last month, The Times ran a front-page article claiming the public is opposed to “burning waste” for energy. We ask if incineration-based energy from waste should be part of the... Read More »