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Design & Innovation

New packs

Variblend dual dispensing powers new Redken products

Variblend dual dispensing powers new Redken products

VariBlend, the manufacturer of custom-blending, dual-dispensing technology, has developed packs for two new hair colour products from Redken, a L’Oreal division

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Pearlfisher provides pack for premium dessert

Pearlfisher provides pack for premium dessert

Pearlfisher has created the packaging, brand strategy and website design for the Just Enough of a (Very) Good Thing, premium dessert range

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Refresco launches redesigned Cherry Good juices

Refresco launches redesigned Cherry Good juices

Juice drink brand Cherry Good is being re-launched with a brand new look after being bought by Refresco Gerber earlier this year

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Gressingham launches new Darfresh packaging

Gressingham launches new Darfresh packaging

Fresh meat brand Gressingham Duck has launched Darfresh packaging for its duck leg and duck breast products

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Arla Oy opts for Coveris DuoSmart Light cups

Arla Oy opts for Coveris DuoSmart Light cups

Arla Oy in Finland is using Coveris’ 200g DuoSmart Light cups for a wide range of fresh dairy products

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JDO and Brown-Forman redesign Jack Daniel’s packs

JDO and Brown-Forman redesign Jack Daniel’s packs

JDO Brand Design and Innovation has worked with Brown-Forman to redesign Jack Daniel’s ready to drink secondary packaging for Australia

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Case Study

A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs...

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Pepsi hops on the World Cup bandwagon | Project Profile

Pepsi hops on the World Cup bandwagon | Project Profile

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features...

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Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its...

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Rising to the heritage and cost challenge | Case Study

Rising to the heritage and cost challenge | Case Study

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ...

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The revamp that fills a designer with pride | Case Study

The revamp that fills a designer with pride | Case Study

Seymourpowell had to rise to the challenge of redesigning an already successful format for Unilever’s Lynx and Axe deodorant brands. As Philip Chadwick reports, the project proved to...

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