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Design & Innovation

New packs

Fresh new look for James White’s juices

Fresh new look for James White’s juices

Fruit and vegetable juice firm James White Drinks has given its freshly pressed Classics English apple juice range a new look

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Rexam produces new Spider-Man cans

Rexam produces new Spider-Man cans

Rexam and the Alcon Group have jointly produced Marvel’s licensed Spider-Man themed cans for milkshake company Mio

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Highland Spring launches new packs across water range

Highland Spring launches new packs across water range

Highland Spring has unveiled a new look across its still and sparkling packaging, aimed at standout on shelf

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Bluemarlin gives regal look to Warner Edwards rhubarb gin

Bluemarlin gives regal look to Warner Edwards rhubarb gin

Design agency Bluemarlin has designed packaging for the latest addition to the Warner Edwards portfolio, Victoria’s Rhubarb Gin

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Tyler provides premium pet food packaging

Tyler provides premium pet food packaging

Tyler Packaging has produced packaging for the launch of a brand of high-end pet food with luxury appeal

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JKR unlocks Camden’s rich gin history

JKR unlocks Camden’s rich gin history

Branding agency JKR has designed the packaging for Half Hitch gin, in a project aimed at reinvigorating Camden Lock’s industrial gin history

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Case Study

Mirri adds finishing touch to Royal Tokaji | Case Study

For Hungarian wine producer Royal Tokaji, a new look gift box was key in its attempt to grow presence in Europe, Asia and the US. Tim Sheahan finds out how...

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Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals....

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A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs...

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Pepsi hops on the World Cup bandwagon | Case Study

Pepsi hops on the World Cup bandwagon | Case Study

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features...

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Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its...

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