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Design & Innovation

New packs

Birds Eye targets steaming trend with new products

Birds Eye targets steaming trend with new products

Birds Eye has unveiled a new packaging format for the frozen food aisle, encouraging consumers to steam cook

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Sun Branding Solutions creates packs for new tissue range

Sun Branding Solutions creates packs for new tissue range

Sun Branding Solutions has designed the packaging and branding for Task Consumer’s new lines of toilet paper and kitchen roll

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Pearlfisher New York designs branding for new chocolate

Pearlfisher New York designs branding for new chocolate

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics

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Premier Foods refreshes Mr. Kipling cake packs

Premier Foods refreshes Mr. Kipling cake packs

Premier Foods is rebranding its Mr. Kipling cake packs as part of a £10m marketing campaign

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Quadpack upgrades Natio foundation packs

Quadpack upgrades Natio foundation packs

The Australian beauty company Natio has launched two new foundations using the Yonwoo Jumbo airless dispenser.

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Taxi Studio revamps Finland’s Kurko drink

Taxi Studio revamps Finland’s Kurko drink

Sinebrychoff Brewery has collaborated with Taxi Studio to relaunch Kurko, a range of flavoured alcoholic drinks, with a new design

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Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals....

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A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs...

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Pepsi hops on the World Cup bandwagon | Project Profile

Pepsi hops on the World Cup bandwagon | Project Profile

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features...

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Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its...

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Rising to the heritage and cost challenge | Case Study

Rising to the heritage and cost challenge | Case Study

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ...

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