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Design & Innovation

New packs

Elizabeth Shaw to redesign Food Service packs

Elizabeth Shaw to redesign Food Service packs

Elizabeth Shaw chocolate is to redesign its Food Service packs across all seven catering packs, giving them a fresher feel with the use of lifestyle imagery.

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King Oscar mackerel redesign to boost sales

King Oscar mackerel redesign to boost sales

Norwegian seafood brand King Oscar has relaunched its canned mackerel with new packaging aimed at a younger female audience.

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FDB Design creates packaging for Grandma Wilds’ Campervan cartons

FDB Design creates packaging for Grandma Wilds’ Campervan cartons

Leeds-based FDB Design has created the packaging and branding for Yorkshire-based bakery and biscuit manufacturer Grandma Wilds’ new range of Campervan cartons

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Pearlfisher London creates branding for Kissed by Mii

Pearlfisher London creates branding for Kissed by Mii

Pearlfisher has created the branding and packaging for Kissed by Mii, the new tanning range from Gerrard International

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ButterflyCannon redesigns HairX hair care range

ButterflyCannon redesigns HairX hair care range

ButterflyCannon has redesigned the branding and packaging for Oriflame Cosmetics’ expert hair care range, Hair

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Distinctive new bottles for whisky brand Dewar’s

Distinctive new bottles for whisky brand Dewar’s

Scotch whisky Dewar’s has unveiled a range of new look bottles created with packaging design and branding agency Stranger and Stranger

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Case Study

Rising to the heritage and cost challenge | Case Study

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ...

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Students submit re-branding designs in competition for iconic products

Students submit re-branding designs in competition for iconic products

University design students from across the UK have been judged and shortlisted by a panel of FMCG brand marketers, designers and research experts for the design research competition, Design in...

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Classic Cava explores its special heritage | Case Study

Classic Cava explores its special heritage | Case Study

Freixenet had been unsure how to position Segura Viudas. Design agency Holmes & Marchant set about the task of rebranding it and explored the brand’s rich heritage. Philip...

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Closure the key to innovative laundry pack | Case Study

Closure the key to innovative laundry pack | Case Study

It’s been described as one of the most innovative relaunches of a brand in the personal care segment. The new packaging for Unilever’s Persil Small & Mighty brand has created...

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Bottlegreen adapts for tonic water launch | Case Study

Bottlegreen adapts for tonic water launch | Case Study

With sales in the adult soft drinks market jumping almost 15% last year, Bottlegreen saw the chance to expand into tonic waters. The challenge for Ziggurat Brands was to achieve...

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