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New packs

Elit by Stolichnaya launches last in pristine water series with JDO

Elit by Stolichnaya launches last in pristine water series with JDO

JDO Brand Design and Innovation has created the latest pack for vodka brand Elit by Stolichnaya, the Andean edition

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Pearlfisher and Mondelēz give Cadbury a premium Glow

Pearlfisher and Mondelēz give Cadbury a premium Glow

Pearlfisher has partnered with Mondelēz International, Air Innovation and Multi Packaging Solutions to create Cadbury Glow, a new premium gifting range

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Pomegreat returns to Parker Williams for redesign

Pomegreat returns to Parker Williams for redesign

Branding and packaging design specialist Parker Williams has refreshed the packaging for the UK’s original pomegranate juice brand Pomegreat

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Proof is in the pudding for RPC pots

Proof is in the pudding for RPC pots

RPC Bebo UK has supplied the plastic pots for Simpson’s of Manchester’s Christmas Puddings, being sold exclusively through Spar supermarkets for the 2014 season

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Spectra Packaging provides new toiletry packs for Air France

Spectra Packaging provides new toiletry packs for Air France

Spectra Packaging has provided stylish new toiletry packs for Air France; 300ml containers from Spectra’s off-the-shelf HDPE and PET square designs moulded in glass-like

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Seabrook Crisps bag innovative pack from Macfarlane

Seabrook Crisps bag innovative pack from Macfarlane

Macfarlane Labels has teamed up with Yorkshire-based Seabrook Crisps to launch an easy open and re-closeable label for a new range of crisps

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Case Study

Mirri adds finishing touch to Royal Tokaji | Case Study

For Hungarian wine producer Royal Tokaji, a new look gift box was key in its attempt to grow presence in Europe, Asia and the US. Tim Sheahan finds out how...

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Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals....

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A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs...

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Pepsi hops on the World Cup bandwagon | Case Study

Pepsi hops on the World Cup bandwagon | Case Study

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features...

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Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its...

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