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Pearlfisher designs Bud Light Super Bowl bottles

Pearlfisher designs Bud Light Super Bowl bottles

Pearlfisher has partnered with Bud Light to create a new limited edition bottle to celebrate Super Bowl XLIX.

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Absolut launches new cherry packs

Absolut launches new cherry packs

Absolut Vodka has launched the Absolut Cherry pack in time for Valentine’s day, designed by The Brand Union.

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Lord Poppington’s snack brand given new Voice

Lord Poppington’s snack brand given new Voice

Leicestershire brand and design agency Voice worked with Midlands snack brand Lord Poppington’s on the identity and packaging for its popcorn snack range.

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Airopack Packaging in new Gillette shave gel Line

Airopack Packaging in new Gillette shave gel Line

Airopack Technology Group’s packaging solution has been chosen by Procter & Gamble for its innovative Gillette Fusion ProGlide Sensitive shave gels.

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Waggledance rebrands popular Lancashire muffin maker

Waggledance rebrands popular Lancashire muffin maker

GH Sheldon Wholesale Bakers in Manchester has launched a new brand identity, and shortened its name to Sheldon’s

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United Biscuits launches new pack design for Jacob’s

United Biscuits launches new pack design for Jacob’s

United Biscuits (UB), the international manufacturer of biscuits and cakes, has announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range

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Case Study

Millions of bottles add up for Coke drive

Millions of bottles add up for Coke drive

A new Coca-Cola campaign has been launched in Israel and, once again, unique packs were the order of the day. Waqas Qureshi caught up with the soft drinks giant to...

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Mirri adds finishing touch to Royal Tokaji | Case Study

For Hungarian wine producer Royal Tokaji, a new look gift box was key in its attempt to grow presence in Europe, Asia and the US. Tim Sheahan finds out how...

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Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals....

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A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs...

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Pepsi hops on the World Cup bandwagon | Case Study

Pepsi hops on the World Cup bandwagon | Case Study

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features...

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