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Asda gets all-clear over alcopop packaging complaintstevenkiernan, 8 August 2007Be the first to comment on this article Asda has been cleared of targeting children by using brightly coloured images on the packaging of its range of vodka-based drinks.
However, the Portman Group's independent complaints panel ruled that Asda's marketing was in compliance with the code. Portman Group chief executive David Poley said Asda had successfully defended its marketing and that the panel accepted that the images were merely outline drawings. "Complaints help to keep drinks producers on their toes and provide an important test of compliance with the code," he added. Speak Your Mind |
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