Bob Design creates packs for Space.NK

The Life NK packaging features a cartoon bear that is shown interacting with various circular items to signify the purpose of the product – for example, a balloon on the uplifting body lotion.

“The life circles follow through the whole range, interacting with the bear as a balloon, hula-hoop, moon, Japanese gong etc,” says Mireille Burkhardt, director at London-based Bob Design.

“The range Life NK is inspired by a little bear that lives in Space.NK founder Nicky Kinnaird’s handbag,” she adds.

The bear was given to her as a lucky charm and has travelled around the world with her. The idea is that customers can take the bear on their travels.

Life NK will appear in stores in October.

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