Design & Innovation - sponsored by Opus 21 Digital
Brand Design: AnadinDavid Elliott, 5 March 2008Be the first to comment on this article Blue Marlin has created the branding and packaging for a new Anadin painkiller aimed at easing joint pain, which goes on sale this month in major grocers, in packs of 16 and 48 tablets. The agency used purple instead of the traditional yellow of the original Anadin pack for Anadin Joint Pain. The brand name is now also encircled by a foilised silver oval. The agency was responsible for redesigning the entire Anadin range for Wyeth Consumer Healthcare in 2006. Its brief was to develop a ‘visual architecture’ for the brand that would enable new products to be added and existing ones to be differentiated. Client Wyeth Consumer Healthcare Speak Your Mind |
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