The agency used purple instead of the traditional yellow of the original Anadin pack for Anadin Joint Pain. The brand name is now also encircled by a foilised silver oval.
The agency was responsible for redesigning the entire Anadin range for Wyeth Consumer Healthcare in 2006. Its brief was to develop a ‘visual architecture’ for the brand that would enable new products to be added and existing ones to be differentiated.
Client Wyeth Consumer Healthcare
Brand Anadin Joint Pain
Design Blue Marlin
Pack Undisclosed
Print/label Undisclosed
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