The Badger logo, encased in the year 1777, is engraved onto the shoulder of the bottle to enhance brand recognition.
The new 500ml amber and flint bottles weigh 300g compared with 409g previously. Hall & Woodhouse brands marketing manager Rick Payne said the weight reduction would save 1,500 tonnes of glass packaging a year.
The Badger products are being rolled out into every leading supermarket, at an average price of £1.69.
Client Hall & Woodhouse
Brand Badger, comprising 15 ales and cider
Design Butcher & Gundersen
Packs O-I in amber and flint glass
Print/label Darley Labels, Burton-on-Trent
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