According to the agency’s creative director, Tamara Williams, the new design is a “step change” for the brand, which gives it a contemporary look to deliver a strong impact on shelf, while maintaining its traditional values and heritage.
The new look features a green sunburst pattern behind the cream logo, which Williams said would appeal to new consumers who wanted to capture the “sunny and refreshing” taste of cider.
As well as creating the design for the 440ml cans, Parker Williams designed a 10-can fridge multipack.
Client Gaymer Cider Company
Brand Olde English
Design Parker Williams
Pack Rexam
Print/label Rexam
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