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Brand Design: Passion Shed

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West London design agency Roundel was briefed to create packaging for this gourmet snacking brand.

Passion Shed consists of three nut-based mixes, including Nutty Swiss with morello cherries and Swiss chocolate pastilles, High Seas jumbo cashew and macadamia nut mix, and Modena Way jumbo pecan nuts, as well as Morish Moorish crisp bread fingers and Tapas Tostadas crisp bread bites.

The agency wanted to create a natural feel to reflect the ingredients used and made the packaging as recyclable as possible.

The range is available from Waitrose and Harvey Nichols with prices starting at £2.29.

Client Trigon Snacks
Brand Passion Shed
Design Roundel
Pack Kentmere Packaging (packs); The Alternative Supply Company (tubs)
Print/label As above, using six-colour lithographic process

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