The Embrace agency has designed new packaging and labelling for Sacla’s Pesto, Stir Through and Antipasti sauces, including Tomato & Chilli Paste, to raise the premium feel of the products, boost their shelf impact, maintain a clear range definition and reduce the packaging footprint of the products
The cardboard overwrap has been replaced with terra copper on-jar labelling and a descriptive band on each jar highlights the range name.
New imagery allows consumers to get a better feel for the tomato and fiery chilli flavours inside the 190g jar.
The new packaging was rolled out at the end of July to all major supermarkets nationwide.
Client Sacla
Brand Sacla Tomato & Chilli Paste
Design Embrace
Packs A number of Italian suppliers
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