Design & Innovation - sponsored by Opus 21 Digital
Brand Design: Scalaliz.wells@haymarket.com, 1 August 2008Be the first to comment on this article The Embrace agency has designed new packaging and labelling for Sacla’s Pesto, Stir Through and Antipasti sauces, including Tomato & Chilli Paste, to raise the premium feel of the products, boost their shelf impact, maintain a clear range definition and reduce the packaging footprint of the products. The cardboard overwrap has been replaced with terra copper on-jar labelling and a descriptive band on each jar highlights the range name. New imagery allows consumers to get a better feel for the tomato and fiery chilli flavours inside the 190g jar. The new packaging was rolled out at the end of July to all major supermarkets nationwide. Client Sacla Speak Your Mind |
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