Brand Design: Simply Organic

The agency has created the logo, depicting a gardener holding a spade aloft ready for action, to tap into the grow-your-own trend, while keeping everything simple.

A natural background helps the bright colours of the vegetables stand out and emphasise the brand’s ethos that with Simply Organic there is no nutritional meddling, just simple and tasty organic food.

The new Simply Organic products, with new recipes and flavours and no artificial additives, are available in stores this month.

Client Simply Organic
Brand Simply Scrumptious ready meal and soup range
Design Parker Williams Design
Pack Faerch Plast (ready meal trays); DS Smith Cartons (ready meal sleeves); RPC Blackburn (soup pots); Goldcrest (soup labels)
Print/label DS Smith Cartons (sleeves); HG Digital Graphics (labels)

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