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Brand Design: Simply Pure

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The Wish Agency in Wetherby has designed the packaging for the Simply Pure laundry brand, which is a hypoallergenic, non-biological formulation free from perfumes and optical brighteners.

It has been given European Eco-Label status, which is awarded to consumer products with a lighter environmental footprint than similar products performing the same function, and is approved by the Vegan Society.

The packaging was supplied by Superfos and is made entirely from post-consumer waste.
Simply Pure manufacturer Aquados is based in Normanton, West Yorkshire, and produces a range of Simply Washing laundry and dishwash detergents.

Client Aquados
Brand Simply Pure
Design Wish Agency, Wetherby
Packs Superfos
Print/label Four-colour in-mould labelling by Verstraete, Belgium

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