It has been given European Eco-Label status, which is awarded to consumer products with a lighter environmental footprint than similar products performing the same function, and is approved by the Vegan Society.
The packaging was supplied by Superfos and is made entirely from post-consumer waste.
Simply Pure manufacturer Aquados is based in Normanton, West Yorkshire, and produces a range of Simply Washing laundry and dishwash detergents.
Client Aquados
Brand Simply Pure
Design Wish Agency, Wetherby
Packs Superfos
Print/label Four-colour in-mould labelling by Verstraete, Belgium
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