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Brand Design: Yeo Valley Organic

February 6, 2008 Comments Off

Blue Marlin has revamped the packaging for Yeo Valley Organic’s adult and children’s yoghurts, cheese, butter, cream, crme frache and premium dessert ranges

The design agency has worked with Yeo Valley Organic since its launch in 1993 and was responsible for a previous redesign in 2002.

The aim of the latest redesign was to make the products mainstream and accessible to all consumers.

Bold, flat colours give a twist to the established ‘valley’ design, with two rolling hills overlapping at the front of the pack. On every pack there is a tiny silhouette of cows to underline the brand’s farming heritage in Somerset.

Client Yeo Valley Organic
Brand Yeo Valley Organic
Design Blue Marlin
Pack/print/label Greiner, Switzerland (sleeve); Nampak (card outer); Amcor Flexibles (lid)

POSTED IN » Design & Innovation

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