Brand Design: Yeo Valley Organic

The design agency has worked with Yeo Valley Organic since its launch in 1993 and was responsible for a previous redesign in 2002.

The aim of the latest redesign was to make the products mainstream and accessible to all consumers.

Bold, flat colours give a twist to the established ‘valley’ design, with two rolling hills overlapping at the front of the pack. On every pack there is a tiny silhouette of cows to underline the brand’s farming heritage in Somerset.

Client Yeo Valley Organic
Brand Yeo Valley Organic
Design Blue Marlin
Pack/print/label Greiner, Switzerland (sleeve); Nampak (card outer); Amcor Flexibles (lid)

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