Cadbury redesigns Extra Strong Mints for gum launch

Advertising agency Fallon, which is responsible for the Dairy Milk advert featuring a gorilla, has created a ‘docu-soap’ for the Trebor gum that airs today (24 August).

The advert centres on a press conference for the new packaging and features a surprise launch for the new gum.

It forms part of a £3.5m TV, press and poster campaign for the new brand and takes its inspiration from consumer insight, Cadbury said.

“Many consumers thought Trebor should have launched a gum already,” the firm said in a statement.

The packaging redesign for the Extra Strong and Softmints is aimed at giving the brand a “strong, bold, contemporary new design”, Cadbury said.

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