Probiotic drinks brand Rhythm turned to design agency BrandOpus to create a unique identity. By Tim Sheahan
Design agency Good was tasked to refresh the 180 year-old Glengoyne malt whisky range. Waqas Qureshi examined the project.
Pomegreat is up against a raft of rivals in the competitive juice category. After several pack changes, it was time to revamp the pack and hark back to its orignial look and feel. Philip Chadwick reports on the project.
For Davidoff, its Winston Churchill cigar brand was in need of a fresh new look. It turned to DewGibbons + Partners to come up with a compelling rebrand, finds Waqas Qureshi
Johnnie Walker Blue Label is a brand targeting the luxury market, an ultra-premium whisky. When a new look was required Diageo turned to Sedley Place. Philip Chadwick explores how the pack was developed.
A new Coca-Cola campaign has been launched in Israel and, once again, unique packs were the order of the day. Waqas Qureshi caught up with the soft drinks giant to discover how it came up with its summer push.
For Hungarian wine producer Royal Tokaji, a new look gift box was key in its attempt to grow presence in Europe, Asia and the US. Tim Sheahan finds out how it opted for a shiny luxury look from Celloglas Mirri
Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals. Tony Corbin finds out more
Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs resembling an iconic vehicle. Tony Corbin reports
Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features the globe’s best footballers
The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its profile in store, discovers Philip Chadwick
On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan looks at how design agency Good took on the revamp
Seymourpowell had to rise to the challenge of redesigning an already successful format for Unilever’s Lynx and Axe deodorant brands. As Philip Chadwick reports, the project proved to be a major feat of engineering
Freixenet had been unsure how to position Segura Viudas. Design agency Holmes & Marchant set about the task of rebranding it and explored the brand’s rich heritage. Philip Chadwick looks at the story of the project
It’s been described as one of the most innovative relaunches of a brand in the personal care segment. The new packaging for Unilever’s Persil Small & Mighty brand has created a buzz. Tony Corbin looks at the project