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Case Study

Rising to the heritage and cost challenge | Case Study

April 7, 2014 No Comments »

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ... Read More »

Students submit re-branding designs in competition for iconic products

Students submit re-branding designs in competition for iconic products

April 7, 2014 No Comments »

University design students from across the UK have been judged and shortlisted by a panel of FMCG brand marketers, designers and research experts for the design research competition, Design in... Read More »

Classic Cava explores its special heritage | Case Study

Classic Cava explores its special heritage | Case Study

February 12, 2014 No Comments »

Freixenet had been unsure how to position Segura Viudas. Design agency Holmes & Marchant set about the task of rebranding it and explored the brand’s rich heritage. Philip... Read More »

Closure the key to innovative laundry pack | Case Study

Closure the key to innovative laundry pack | Case Study

January 8, 2014 No Comments »

It’s been described as one of the most innovative relaunches of a brand in the personal care segment. The new packaging for Unilever’s Persil Small & Mighty brand has created... Read More »

Bottlegreen adapts for tonic water launch | Case Study

Bottlegreen adapts for tonic water launch | Case Study

December 5, 2013 Comments Off

With sales in the adult soft drinks market jumping almost 15% last year, Bottlegreen saw the chance to expand into tonic waters. The challenge for Ziggurat Brands was to achieve... Read More »

A British institution gets a bright new look | Case Study

November 7, 2013 Comments Off

Design agency Decide was tasked with redesigning the packaging for Fortnum & Mason’s range of iconic teas. The result was a colourful addition to the London store’s biggest department, finds... Read More »

A healthy boost for an iconic brand|Case study

A healthy boost for an iconic brand|Case study

October 8, 2013 Comments Off

Having product history behind you means little when consumer demands are more exacting. It’s why Seven Seas turned to brand design consultancy Elmwood to reinforce its position on shop shelves.... Read More »

Art captures the flavour of Absolut range | Case Study

Art captures the flavour of Absolut range | Case Study

October 3, 2013 Comments Off

Pernod Ricard’s Absolut Vodka brand has a track record of creating eye-catching special edition bottles. For its flavoured range of drinks the brand pulled out all the artistic stops... Read More »

Adding an emotive touch to iconic liqueur | Case study

Adding an emotive touch to iconic liqueur | Case study

August 5, 2013 Comments Off

Several challenges faced design agency LFH when it was tasked with reshaping the Tia Maria liqueur. The result was a bolder looking brand, which draws on the drink and its... Read More »

Share a Coke push leaves a lasting legacy | Case study

Share a Coke push leaves a lasting legacy | Case study

July 4, 2013 Comments Off

It might be a summer marketing campaign that’s got consumers talking, but for Coca-Cola’s project to work it needed to reshape its printing supply chain. Philip Chadwick looks at the... Read More »

Mexican journey to discover Tequila story | Case Study

Mexican journey to discover Tequila story | Case Study

May 30, 2013 Comments Off

Every brand has a story to tell and for the new variant of Sauza Tequila, there was a rich background to draw from for design agency Osborne Pike. Tony Corbin... Read More »

How Little Dish made a big impact on kids | Case Study

How Little Dish made a big impact on kids | Case Study

April 3, 2013 Comments Off

Children’s meal brand Little Dish was founded to combat the glut of processed food targeting kids. Having made its mark in stores, the next step was to revamp the pack... Read More »

Grass granules aim to be Dyson of gardens | Case study

Grass granules aim to be Dyson of gardens | Case study

March 5, 2013 Comments Off

Spring is in the air and those with green fingers will be itching to tend to their lawns. To aid them, a new lawn spreader pack has hit... Read More »

Anthem gives wings to tattoo cream brand | Case Study

Anthem gives wings to tattoo cream brand | Case Study

January 3, 2013 Comments Off

Almost a third of all UK adults have a tattoo, yet the market for creams to protect them is tiny. So when Forest Labs wanted to create a brand in... Read More »

Iconic brand lights up Christmas shelves | Case Study

Iconic brand lights up Christmas shelves | Case Study

December 2, 2012 Comments Off

Webb deVlam was tasked with creating limited edition packaging for Bacardi’s Bombay Sapphire brand. It decided to use special inks that literally light up the pack to create that ‘wow’... Read More »