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Case Study

Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

August 7, 2014 No Comments »

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals.... Read More »

A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

July 1, 2014 No Comments »

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs... Read More »

Pepsi hops on the World Cup bandwagon | Project Profile

Pepsi hops on the World Cup bandwagon | Project Profile

June 1, 2014 No Comments »

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features... Read More »

Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

May 6, 2014 No Comments »

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its... Read More »

Rising to the heritage and cost challenge | Case Study

Rising to the heritage and cost challenge | Case Study

April 7, 2014 Comments Off

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ... Read More »

The revamp that fills a designer with pride | Case Study

The revamp that fills a designer with pride | Case Study

March 1, 2014 Comments Off

Seymourpowell had to rise to the challenge of redesigning an already successful format for Unilever’s Lynx and Axe deodorant brands. As Philip Chadwick reports, the project proved to... Read More »

Classic Cava explores its special heritage | Case Study

Classic Cava explores its special heritage | Case Study

February 12, 2014 Comments Off

Freixenet had been unsure how to position Segura Viudas. Design agency Holmes & Marchant set about the task of rebranding it and explored the brand’s rich heritage. Philip... Read More »

Closure the key to innovative laundry pack | Case Study

Closure the key to innovative laundry pack | Case Study

January 8, 2014 Comments Off

It’s been described as one of the most innovative relaunches of a brand in the personal care segment. The new packaging for Unilever’s Persil Small & Mighty brand has created... Read More »

Bottlegreen adapts for tonic water launch | Case Study

Bottlegreen adapts for tonic water launch | Case Study

December 5, 2013 Comments Off

With sales in the adult soft drinks market jumping almost 15% last year, Bottlegreen saw the chance to expand into tonic waters. The challenge for Ziggurat Brands was to achieve... Read More »

A British institution gets a bright new look | Case Study

November 7, 2013 Comments Off

Design agency Decide was tasked with redesigning the packaging for Fortnum & Mason’s range of iconic teas. The result was a colourful addition to the London store’s biggest department, finds... Read More »

A healthy boost for an iconic brand|Case study

A healthy boost for an iconic brand|Case study

October 8, 2013 Comments Off

Having product history behind you means little when consumer demands are more exacting. It’s why Seven Seas turned to brand design consultancy Elmwood to reinforce its position on shop shelves.... Read More »

Art captures the flavour of Absolut range | Case Study

Art captures the flavour of Absolut range | Case Study

October 3, 2013 Comments Off

Pernod Ricard’s Absolut Vodka brand has a track record of creating eye-catching special edition bottles. For its flavoured range of drinks the brand pulled out all the artistic stops... Read More »

Adding an emotive touch to iconic liqueur | Case study

Adding an emotive touch to iconic liqueur | Case study

August 5, 2013 Comments Off

Several challenges faced design agency LFH when it was tasked with reshaping the Tia Maria liqueur. The result was a bolder looking brand, which draws on the drink and its... Read More »

Share a Coke push leaves a lasting legacy | Case study

Share a Coke push leaves a lasting legacy | Case study

July 4, 2013 Comments Off

It might be a summer marketing campaign that’s got consumers talking, but for Coca-Cola’s project to work it needed to reshape its printing supply chain. Philip Chadwick looks at the... Read More »

Mexican journey to discover Tequila story | Case Study

Mexican journey to discover Tequila story | Case Study

May 30, 2013 Comments Off

Every brand has a story to tell and for the new variant of Sauza Tequila, there was a rich background to draw from for design agency Osborne Pike. Tony Corbin... Read More »