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Case Study

Evolution the key to Glengoyne redesign | Design Case Study

Evolution the key to Glengoyne redesign | Design Case Study

May 8, 2015 No Comments »

Design agency Good was tasked to refresh the 180 year-old Glengoyne malt whisky range. Waqas Qureshi examined the project. Read More »

Juice brand revisits its original essence | Case Study

Juice brand revisits its original essence | Case Study

April 7, 2015 No Comments »

Pomegreat is up against a raft of rivals in the competitive juice category. After several pack changes, it was time to revamp the pack and hark back to its orignial... Read More »

Cigar brand draws on a legend’s qualities | Case Study

Cigar brand draws on a legend’s qualities | Case Study

March 9, 2015 No Comments »

For Davidoff, its Winston Churchill cigar brand was in need of a fresh new look. It turned to DewGibbons + Partners to come up with a compelling rebrand, finds Waqas... Read More »

Look of luxury for ultra-premium market | Case Study

Look of luxury for ultra-premium market | Case Study

February 13, 2015 No Comments »

Johnnie Walker Blue Label is a brand targeting the luxury market, an ultra-premium whisky. When a new look was required Diageo turned to Sedley Place. Philip Chadwick explores how the... Read More »

Millions of bottles add up for Coke drive

Millions of bottles add up for Coke drive

December 24, 2014 Comments Off on Millions of bottles add up for Coke drive

A new Coca-Cola campaign has been launched in Israel and, once again, unique packs were the order of the day. Waqas Qureshi caught up with the soft drinks giant to... Read More »

Mirri adds finishing touch to Royal Tokaji | Case Study

September 4, 2014 Comments Off on Mirri adds finishing touch to Royal Tokaji | Case Study

For Hungarian wine producer Royal Tokaji, a new look gift box was key in its attempt to grow presence in Europe, Asia and the US. Tim Sheahan finds out how... Read More »

Gender is the key for Kirsty’s ready meals | Case Study

Gender is the key for Kirsty’s ready meals | Case Study

August 7, 2014 Comments Off on Gender is the key for Kirsty’s ready meals | Case Study

Although women control 85% of consumer spending, 59% of them feel misunderstood by food marketers. Start-up brand Kirsty’s aimed to address this issue with the packaging for its ready meals.... Read More »

A novel idea for 100 year old bakery brand | Case Study

A novel idea for 100 year old bakery brand | Case Study

July 1, 2014 Comments Off on A novel idea for 100 year old bakery brand | Case Study

Grandma Wilds produces premium biscuits and fudge targeting the retail gift market. To get that vital stand out on shelf, it turned to a raft of partners to create packs... Read More »

Pepsi hops on the World Cup bandwagon | Case Study

Pepsi hops on the World Cup bandwagon | Case Study

June 1, 2014 Comments Off on Pepsi hops on the World Cup bandwagon | Case Study

Soft drinks brand Pepsi aren’t official sponsors of the FIFA World Cup. But, finds Tim Sheahan, this hasn’t stopped it pressing ahead with a new augmented reality campaign that features... Read More »

Skye aims to ride high on craft beer craze | Case Study

Skye aims to ride high on craft beer craze | Case Study

May 6, 2014 Comments Off on Skye aims to ride high on craft beer craze | Case Study

The craft beer market is on the rise with consumers flocking to supermarkets to sample the latest brands. One Scottish brewery felt that a reinvigorated look could help raise its... Read More »

Rising to the heritage and cost challenge | Case Study

Rising to the heritage and cost challenge | Case Study

April 7, 2014 Comments Off on Rising to the heritage and cost challenge | Case Study

On paper it was a tough brief: to not only boost Angostura 1919’s sales through a new premium bottle and pack but also to cut production costs. Tim Sheahan ... Read More »

The revamp that fills a designer with pride | Case Study

The revamp that fills a designer with pride | Case Study

March 1, 2014 Comments Off on The revamp that fills a designer with pride | Case Study

Seymourpowell had to rise to the challenge of redesigning an already successful format for Unilever’s Lynx and Axe deodorant brands. As Philip Chadwick reports, the project proved to... Read More »

Classic Cava explores its special heritage | Case Study

Classic Cava explores its special heritage | Case Study

February 12, 2014 Comments Off on Classic Cava explores its special heritage | Case Study

Freixenet had been unsure how to position Segura Viudas. Design agency Holmes & Marchant set about the task of rebranding it and explored the brand’s rich heritage. Philip... Read More »

Closure the key to innovative laundry pack | Case Study

Closure the key to innovative laundry pack | Case Study

January 8, 2014 Comments Off on Closure the key to innovative laundry pack | Case Study

It’s been described as one of the most innovative relaunches of a brand in the personal care segment. The new packaging for Unilever’s Persil Small & Mighty brand has created... Read More »

Bottlegreen adapts for tonic water launch | Case Study

Bottlegreen adapts for tonic water launch | Case Study

December 5, 2013 Comments Off on Bottlegreen adapts for tonic water launch | Case Study

With sales in the adult soft drinks market jumping almost 15% last year, Bottlegreen saw the chance to expand into tonic waters. The challenge for Ziggurat Brands was to achieve... Read More »