Chilli designs packaging for McVitie’s Mini Croissants

Leeds-based Chilli was asked to create a pack for the newly launched range that would complement McVitie’s existing range of on-the-go breakfast products, while also standing out on shelf.

The bags clearly illustrate the two flavours – chocolate and strawberry – with images of the products, while McVitie’s yellow and blue branding has also been used to link the products to other McVitie’s packs.

Chilli has previously worked with McVitie’s on its cake ranges and created the designs for Halloween Jaffa Cakes, the Christmas and Heat to Treat range.

The agency’s portfolio of clients includes McVitie’s, Beaverbrooks and Skinny Cow.

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